Seattle International Film Festival - Light the SIFF up - (2016) :60 (USA)

Movie fans, SIFF is one big party, or that's what this campaign seems to say. Some excellent digital trickery by "We Are Royale" has scenes from SIFF favourites such as Knocked Up, Austin Powers: The Spy Who Shagged Me, West Side Story, March of the Penguins, Carrie, Star Wars: Episode V – The Empire Strikes Back, merging together as if all of this is happening at one happening club. The film footage underscores the party’s energy as it builds to a fever pitch; with the face-melting moment from Raiders of the Lost Ark as climax.

“This year, WONGDOODY tapped into the notion that movies speak a universal language,” said SIFF Festival Director and Chief Curator Carl Spence. “The celebration concept was a perfect way to honor the spirit of the Festival and also capture the transformative emotions – excitement, joy, anticipation – that filmgoers feel when they sit down in a cinema. WONGDOODY has a pitch-perfect record for creating highly original campaigns that go way beyond hitting the mark, surpassing their previous efforts year over year. The high-energy excitement they have created warrants frequent and repeat viewing. I will never get tired of this campaign. Ever!"

“Collaborating with SIFF is one of the favorite things we look forward to every year, and it was a real treat this year to take the celebration theme and run with it,” commented Tracy Wong, Chairman and Co-Founder of WONGDOODY. “There’s so much good footage to incorporate, but we wanted to keep the audience on its toes – so even though we start with a few typical bar and party scenes, we also got to incorporate some familiar but more unexpected moments, which we think SIFF fans will appreciate.”

"We wanted to maintain a sense of levity in the piece," added Brien Holman, Partner and Executive Creative Director of We Are Royale. "It's meant to be a lighthearted take on a raging party. The slightly twisted climax sends the party into pandemonium, literally melting the face off of the partygoers. SIFF is an intense festival, filled with die-hard fans, young and old. Our cast reflects that diversity, finally giving us a reason to have a middle-aged woman shred the dance floor, while our hero steals Heather Graham's heart."

Advertising Agency: WONGDOODY
Chairman, ECD: Tracy Wong
Creative Director: Mark “Monkey” Watson
Art Director: Patrick Moore
Senior Writer: Tim Koehler
Designer: Allison Bunge
Print Producer: Paul Morgan
Art Buyer: Paul Morgan
Executive Producer: Steph Huske
Sr. Broadcast Producer: Nikki Castillo
Broadcast Producer: Leigh Eckert
Senior Retouch Artist: Charlie Rakatansky
Senior Studio Designer: Aimee Hossler
Sr. Account Manager: Scott “Scooter” Churchill
Sr. Account Executive: Ariel Smith
Sr. Account Executive: Ryan Warner

Client: SIFF
Festival Director and Chief Curator: Carl Spence
Director of Programming: Beth Barrett
Director of Marketing & Communications: Elizabeth Rossi

Production Partner: We Are Royale
Co-Director / ECD / Partner: Brien Holman
ECD / Partner: Jayson Whitmore
Managing Director / Partner: Jennifer Lucero
Co-Director / Executive Producer: Chris Volckmann
Head of Production: Melissa Johnson
Producer: John Gerard
Line Producer: Mark Campbell
Director of Photography: Joel Voelker
Cast: Leonard C. Jones, Drew Highlands, Kate Alden, Christine Salo, K Brian Neel, William Wiersa, Joshua Jerard
Art Director: Juliet Park
Designers: Heather-Lynn Aquino, Steve Lee, Ann Kruetzkamp, Jackie Doan, Dan Schaefer
Editors: Chris Volckmann, Ryan Frey
Animators: Mike Humphrey, James Ramirez
CG Supervisor: Matt Guzzardo
Compositors: Paul Barkshire, Jake Wegensin
Colorist: Joel Voelker

Music: Super Square

Audio Post: Clatter&Din
Executive Producer: Rachel Komenski
Sound Designer/Mixer: Eric Johnson