SickKids Foundation "SickKids vs. Undeniable" (2016) 2:00 (Canada)

Sick isn't weak. And this rousing intense anthem for SickKids proves it. Cancer/Infant Mortality/Missing Childhood/Boundaries. Anything that is VS, you can overcome. This anthem spot is done in a moody music video filled with metaphors including kids in warrior paint running on a battlefield, tigers, anime and more. All the kids in this are patients in the hospital, and more than 100 SicKids Hospital staff are seen on camera, too. I love the boldness of this ad. Instead of something quiet and safe, SickKids is basically saying eff that-- it's a war and we're going to win it one kid at a time. If you would like to donate to the hospital, you can do so here.

Advertising Agency: Cossette
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Supervisor(s): Olivia Figliomeni, Daniel Dolan
Account Director: Hanh Vo
VP, Brand Director(s): Michelle Perez, Steve Groh
Chief Strategy Officer: Jason Chaney
Production House: Skin & Bones
Director: Mark Zibert
DOP: Jackson Parrel
Executive Producer: Dan Ford
Line Producer: Joan Bell
Editing House: Skin & Bones
Editor: Marka Rankovic
Transfer/Online Facility: The Vanity
Flame Artist: Sean Cochrane
Colourist: Andrew Exworth
Animation: The Mill NYC
Animation: a52
Audio House: SNDWRX
Music Creative Director: Didier Tovel
Song: Undeniable - by Donnie Daydream Feat: Richie Sosa
Clients
VP, Brand Strategy and Communications: Lori Davison
Director, Integrated Brand Marketing: Kate Torrance
Director, Digital Projects: Mark Jordan
Manager, Patient Ambassador Program: Lisa Charendoff
Marketing Manager: Tina Tieu
Marketing Manager: Harleen Bhogal
Coordinator, Public Relations: Madeline Salerno