Smokey The Bear "Campfire" (2013) :30 (USA)

When I was a kid Smokey The Bear (it was Smokey The Bear, before he dropped his middle name) was an animated character who used drama to warn us that only we have the power to save his beloved forest. He was like some mystical bad ass creature who pretty much laid down the law. And I have no doubt even if you did follow the forest fire prevention rules he might just have decided to eat you on the spot anyway. Because he was a bear. And now? Now, Smokey Bear seems like he's gone to sensitivity training school. Instead of stern fire and brimstone warnings, he spends his days handing out hugs to hipsters who look like the closest thing they ever gotten to camping is when they browse Huckberry's website on their iPads. Margot: Oh, Brooklyn...look at that. It's a stove and it charges your iPhone, too. We should get one of those. Brooklyn: Yeah. Hey have you seen the new special edition Vans on HighSnobiety? *Eyeroll*

DRAFTFCB
Eric Springer – Chief Creative Officer
Michael Bryce – EVP, Executive Creative Director
Jeff Maerov – SVP, Group Creative Director
Nick Micale – Copywriter
Patrick Moore – Art Director
Thomas Anderson – VP, Executive Producer
Jeffrey Perino – Producer
Yolanda Cassity – EVP, Group Management Director
Leila Cesario – VP, Management Director
Jennifer Levin – Account Executive
THE ADVERTISING COUNCIL
Michelle Hillman – SVP, Group Campaign Director
Amy Gibson-Grant – VP, Campaign Director
Ricki Kaplan – Campaign Manager
Kristin Ellis – Assistant Campaign Manager
US FOREST SERVICE
Helene Cleveland – Fire Prevention Program Manager
Gwen Beavans – Acting Fire Prevention Program Manager
NATIONAL ASSOCIATION OF STATE FORESTERS
Genevieve O’Sullivan – Director of Communications
PRODUCTION
Park Pictures – Production Company
Terry Timely (Ian Kibbey & Corey Creasy) – Directors
Lance Acord – Creative Consultant
Jackie Kelman Bisbee – Executive Producer/Owner
Mary Ann Marino – Executive Producer
Anne Bobroff – Head of Production
Valerie Romer - Producer
BUTCHER
Teddy Gersten – Editor
Leah Turner – Assistant Editor
Chrissy Hamilton - Producer
Rob Van – Executive Producer
DTRAIN (SMOKEY)
Ben Gibbs – Creative Director
Jan Cillers – FX Supervisor
Shelby Wong – Producer
Chelsea Brewer – Coordinator
ALTERIAN (SMOKEY)
Tony Gardner – Creature Effects/Smokey Suit Designer