The Social Media Guru

Adweek talks about social hat tipping the Social Media Guru film where the client asks : "But, how will you translate this into sales and revenue?"

Despite the easy laughs at the expense of self-proclaimed experts, big brands are on the hunt for help in figuring out their approaches to connecting with consumers on Facebook, providing service on Twitter and instituting internal social media guidelines. Because it can touch everything from communications to marketing to customer service to product development, social media has created a muddied playing field that some see as ripe for creating agency opportunities.
"There's demand in the marketplace for creating a new type of agency," said Sean Corcoran, an analyst with Forrester Research. "The question is whether that's viable long term."
Clients like Audi and Chrysler are on the hunt for social media shops, according to agency executives. Powered, a vendor of brand community sites, last week rolled up three different social media agencies, Crayon, Drillteam Marketing and StepChange Group to form a 70-person social shop.