Squarespace "Leon's Journey" (2016) :60 (USA)

Squarespace takes you places. So does musical talent. Just ask Leon Bridges, who went from dishwasher to Grammy nominee a little over two years. This ad launched during the Grammys and showcase Bridges going back to the Forth Worth, Texas venue where he was discovered. That's right Discovered. He wasn't some byproduct of a record company focus group. Dude's legit.

According to an interview Bridges did with Billboard:

After a couple years of studying dance at a local community college, Bridges shifted his focus to writing and performing music. "I was playing at the Magnolia Motor Lounge every Tuesday night for almost two years. I was bussing tables at this little Tex-Mex restaurant. I'd get off work -- sometimes in my uniform -- and go play there. And one Tuesday night, Austin Jenkins happens to walk in.”

Jenkins is a former guitarist of the Texan rock band White Denim, who is signed to Downtown Records, an imprint under the Sony umbrella along with Columbia. Bridges wowed him so much he suggested they cut a track together. “Coming Home” was placed on SoundCloud; in June 2015, it became the lead song and title track of Bridges’ debut long-player. Less than six months later, it was nominated for best R&B album at the 2016 Grammys.

Nice feel good story and great music, too. While the connection to Squarespace is dubious at best, at least the brand stays out of the way.

Client: Squarespace
Director: Danny Clinch