State Farm "No-Brainer" :30 (USA)

State Farm gets a l'il silly in this spot from Highdive's continuation of its "Right Kind of Magic," campaign. The acting here is really fun. And the message is an easy-to-get one.

Also, there was a practical scarecrow facial construction created by Legacy Effects used for the actor. This involved rendering, casting and on set application. Might explain why it's so delightfully creepy. I can't stop looking at the actor's eyes. I literally can't look away.

Agency: Highdive
Megan Lally, CEO, Co-Founder
Chad Broude, CCO, Co-Founder
Mark Gross, CCO, Co-Founder
Brian Culp, Group Creative Director
Katie Bero, Group Creative Director
Matt Collier, Creative Director
Wayne Robinson, Creative Director
Ben Doessel, Creative Director
James Lee, Creative Director
Suzanne Stovall, Group Account Director
Sarah Wickman, Account Director
David Quinn, Account Director
Megan Peirona, Senior Account Executive
Rasheed Owens, Account Executive
Jen Passaniti, Head of Production
Luke LiManni, Executive Producer
Chris Totzke, Senior Producer
Alex Cacioppo, Senior Strategist
Kelley Beaman, Director of Business Affairs
Annie Paganini, Senior Manager, Business Affairs

Production / Post Production
Production: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer/Producer: Marc Grill
Editorial: Cutters
Editor: Tim LoDolce
Editor: Grant Gustafson
Assistant Editor: Elizabeth Melby
Producer: Patrick Casey
Executive Producer: Heather Richardson
VFX & Online: Kevin
Executive Creative Director/ Partner: Tim Davies
Senior Executive Producer/ Partner: Sue Troyan
Lead VFX Artist: Gareth Parr
VFX Producer: Andrew Cowderoy
Compositors: Paul Downes, Rob Winfield
Sound Design & Mix: Another Country
Sound Designer / Mixer: Peter Erazmus
Audio Assistant: Lucas Hansa
Managing Director: Tim Konn
Executive Producer: Louise Rider
Producer: Josh Hunnicutt
Color: Company 3
Colorist: Tim Masick
Color Producer: Ryan Moncrief
Partner Agencies
PR: Zeno Group, The Scratch Collective
Media: OMD, Optimum Sports
Creative: TMA
Talent: Creative License

Client: State Farm
Kristyn Cook, Chief Agency, Sales & Marketing Officer
Alyson Griffin, Marketing Vice President
Patty Morris, AVP, Marketing
Greg Sutter, Marketing Director, Creative Content
Christine Williams, Manager (LDA), Creative Content
John Ruebush, Senior Creative Strategist
Tammy White, Senior Creative Strategist
Tim Thomas, Senior Producer
Hilary Wahlheim, Senior Producer (LDA)
April Conttrell, Senior Line Producer
Pam Thomas, Senior Line Producer
Amber Riccinto, Senior Photographer
Michael Girard, Senior Photographer