A russian court has banned all gay pride parades for one hundred years. M&C Saatchi and Stockholm Pride parade have a solution, they invite y'all to GO WEST, and the funtastic pride event in Stockholm instead. Using that website you can compose your tweet-invite for #GOWEST, which is then automatically translated into Russian. In addition, your location for this particular tweet is changed to a random location in Russia in an attempt to reach as many Russians as possible.
A few celebs have joined in and tweeted GO WEST, Boy George, Alexander Bard, formerly of Army of Lovers and before that the plastic Barbie, Tegan and Sara from Canada, Nicole Fiorentino of The Smashing Pumpkins and Darren Hayes of Savage Garden. Why Peter Cox or Richard Drummie hasn't tweeted this yet is beyond me.