Swedish Transport Administration - Use a seatbelt / Du använder väl bilbälte? (1973) (Sweden)

I would take care of that pretty face if I were you, says the VO watching the model apply makeup - you use a seatbelt, right? The model gets annoyed, but then the VO takes her through what certain speeds and crashes end up being like if you don't use a seatbelt. By the time her son arrives, the VO speaks about child seats and at this point, the woman is convinced she'll always wear a seat belt and she'll buy a child seat for her baby. 


My favorite part is the kid clearly pointing at the boom, which is used as a chance to give him a VO saying "don't forget your seatbelt" in a child-like voice. 

Client: Swedish Transport Administration / Trafikverket

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