Teach them what not to hit

The folks at Tool of North America and McCann Erickson SF have put together a PSA targeted at getting fathers more involved with raising their sons and influencing their treatment of women. The ad for the Family Violence Prevention Fund and the Ad Council uses the sports analogy, showing fathers teaching how to hit the home run, hit the nine iron and hit the open man. But then asks the million dollar question, "How much time have you spent teaching him what not to hit?"

Superadgrunts, check out the spot here: