Tooheys - 'Catapult' (2006) :90 (Australia)

This is a big ad. An epic big ad. I dunno what they put in the beer down under but it clearly sparks for big ad budgets.

Tooheys New launched their brand online with a larger-than-life TV ad "Catapult". Billboards generated curiosity, leading to email registration at www.fortheloveof.com.au where the ad was initially seeded before being aired on TV.

The commercial shows people using a giant trebuchet to fling beer ingredients into the clouds. A stag, the emblem of Tooheys New, joins the heavenly ingredients, and the beer pours down from the sky. It's raining beer! Hallelujah!

Client: Tooheys New
Spot title "Rain" or "Catapult"
Ad agency: Saatchi & Saatchi Sydney
Executive Creative Director: David Nobay
Art directors: Pete Buckley, Eron Broughton
Copywriters: Tim Brown and Steve May
Producer: Scott McBurnie
Group Account Director: Sasha Orr
Account Director: Ben Court

Production: Exit Films, Melbourne
Director: Garth Davis
Producer: Karen Sproul
Director of Photography: Greig Fraser

Visual effects: Fin Design
Sound: Nylon
Editing: Guillotine.