Selling tampons with satire! Just as long as you don't say "vagina!
Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot the ad cited above with the actress instead saying “down there,” which was rejected by two of the three networks. (Both Ms. Harris and representatives from the brand declined to specify the networks.) “It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”
Quote from New York Times
Kimberly-Clark Kotex Tagline: Break the cycle ad agency: JWT
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
I like the idea but don't like the actress they chose. But hey, it's a start to end of the white pants ads hopefully. ;)
- reply
PermalinkNEEDS MORE VAGINA P.O.V!
GSK Lactacyd - âProtect Yourselfâ - (2008) :30 (The Netherlands)
- reply
PermalinkI like the actress. If she were blond(er) and happier, one might interpret her subdued dead-pan sarcasm as being ditzy. She could have cranked it up a bit at the end, but "sometimes in slow motion" is perfect.
- reply
PermalinkThanks to Tina Fey, we know NBC allows "cooter".
- reply
Permalink