Dabitch

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April 1, 1996 - 20:14

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Shirley & Fatima - the gift (2019) 90 (UAE)

The opening shot shows how Shirley suddenly has a bright idea. What could it be?
by: Dabitch, Jun 13 2019 - 3:05am

Volkswagen Canada bring Nascar driver Maryeve Dufault home to Sorel-Tracy to race with the entire town filming

All-New Jetta GLI | Power To The People - (2019) 1:48 (Canada) Instead of filming their own ad, Volkswagen decided to invite a town to film it for t
by: Dabitch, Jun 13 2019 - 1:09am

McCafé campaign - Daylight - DDB Argentina

This extremely simple visual solution shows you that when you need to be awake at hours that we would usually be resting, Mc Café turns night into day
by: Dabitch, Jun 12 2019 - 9:32pm
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D&AD launches New Blood Shift London 2019

D&AD New Blood Shift, a free night school for aspiring creatives, returns for its fourth year.
by: Dabitch, Jun 12 2019 - 6:37pm

McRainbow - McDonald’s Belgium celebrates Gay Pride with a redesigned rainbow flag

"You get a rainbow, you get a rainbow, and you get a rainbow!" I kind of feel like an Oprah-witch has pointed her magic wand on every logo a
by: Dabitch, Jun 12 2019 - 6:15pm
2 Comments

Brawny - Tear a Square song (2019) :90 (USA)

Georgia-Pacific's Brawny is the first brand to deliver tearable squares, and to promote their “Tear-a-Square” product, they made this funny new m
by: Dabitch, Jun 12 2019 - 5:08pm
1 Comment

LIME France encourages riders to behave better

LIME has come out with this campaign, using the complaints they get from annoyed non-Limers to remind scooter users of proper etiquette.
by: Dabitch, Jun 12 2019 - 4:47pm
1 Comment

Inspired by Iceland - Kranavatn Tasting - it's available all over Iceland! (2016) stunt

Welcome to Iceland!
by: Dabitch, Jun 12 2019 - 2:55am

Ad agency "hijacks" national alarm system to signal time for coffee break. Swedish Civil Contingencies Agency is upset.

Last week in Sweden, Åkestam & Holst and their client Pressbyrån "hijacked" the alarm signal system, "Viktigt meddelande till allmä
by: Dabitch, Jun 11 2019 - 9:57pm

Voltaren - the drama of pain - (2019) :50 (UK)

Every so often an ad comes along with an idea so simple and spot on it kind of stings a little.
by: Dabitch, Jun 11 2019 - 7:49pm

Pantene - Don’t Hate Me Because I’m BeautifuLGBTQ+ | #BeautifuLGBTQ+ (2019)

Remember Kelly Lebrock saying "Don't hate me because I'm beautiful"?
by: Dabitch, Jun 7 2019 - 12:56am

Coke ribbon campaign points out recycling bins, Italy

There is a new twist to the "coke hand ribbons" idea, this time it's Coke telling you to bloody recycle that can already.
by: Dabitch, Jun 6 2019 - 10:37pm

Nando's Supporting the Boks at the #RWC2019 (2019) :15 (South Africa)

Bok bok bok bok
by: Dabitch, Jun 6 2019 - 9:01am
2 Comments

Sephora - They / Ze / Xe - We Belong to Something Beautiful (2019) 1:40 (USA)

Sephora explains that this is their “Identify as We” campaign, which celebrates the transgender and non-binary community and "our long history in
by: Dabitch, Jun 6 2019 - 1:53am
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Hersey's - Dad Joke / Sign language (2019) :30 (Canada)

Sparks Productions has submitted this little snippet of dad-joke life for Hershey Canada directed by director Amit Mehta
by: Dabitch, May 28 2019 - 3:12am

Volkswagen Argentina - Total Mess, print (2019)

Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering.
by: Dabitch, May 27 2019 - 11:36pm

Volkswagen Argentina - Blood Alcohol Content - print (2019)

Volkswagen Argentina wanted to address to those who think driving after a few drinks isn´t such a bad idea, but they didn´t want to do the typical cam
by: Dabitch, May 27 2019 - 11:12pm

Oral-B - You're out! Yom Kippur 100% clean special campaign.

Oral-B had a single insight that can only work in a very religious Jewish country.
by: Dabitch, May 27 2019 - 9:18pm

The “Achooframe”, sneezes when it's dusty so you'll remember to call the cleaners. DOME - Russia

The Russian cleaning company DOME released a unique photo frame with a dust detector that notifies you with sneezing when it’s time to clean the apart
by: Dabitch, May 27 2019 - 7:39pm

TRANSFORMERS / CALVIN JOHNSON | Director Shaun Collings / Big Block

Calvin Johnson posted this ESPN spot for "Transformers" on instagram last Friday.
by: Dabitch, May 26 2019 - 8:33pm

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Dabitch's picture

I agree, that Fake PSA idea is older than dirt, and WHOAH when I saw that name I assumed it was spelled differently to avoid lawsuit. Obviously not, and that's kind of an unnecessary risk. As is alienating potential target market.

Dabitch's picture

The morphing is quite neat. It's saying both generations of fashionistas can dress in Mango, which is actually spot on for the brand. All you need is long hair, a flatchested frame, and maybe some valium for that distant look.

Dabitch's picture

So who is going to complain about this one because he's taking on the bikini-girl role as eyecandy? Ugh, twitter is a wet blanket on ad ideas as of late.

I thought the twist was pretty funny, albeit somewhat predictable (as soon as I saw the poster, I figured). Nicely executed though, a good homage to those "story of my sports success" films.

Dabitch's picture

I'm really fed up with "lets do internet memes the kids are gonna like it" strategy, tbh.

Dabitch's picture

They can't handle the dank memes.

Dabitch's picture

I meant it's harder to sell. Clients have no ability to envision things that don't have 57 photograph/gif/film references in a deck these days.

Dabitch's picture

I like the animation. The colours have always given them a little bit of a Fischer Price feel, IMHO, but I am glad they finally got rid of the serif. It's an improvement because where it started was atrocious.

The best part is the animated dots, listening, working, searching etc.

Dabitch's picture

Dank old memes are dank old memes even when dressed up as hip truth campaign. Remember what Bill said? "We forget we can mold it". I wish we'd stop regurgitating the web already, and make something the web wants to copy. I know that shit is hard, yo.

Dabitch's picture

Fun fact, this story was later used as a textbook example on how not to seed the internet in a series of lectures held by Bjoern.

Dabitch's picture

"I'm so gorgeous in bikini even though I'm not so skin-IIII" - good lord, the lyrics are hilarious! I love this.

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