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Forgot to embed Carlsberg's Tweet as well:
You don’t need #ProbablyTheBest body to enjoy a beer on the beach, or in your local pub. Budgie smugglers optional. pic.twitter.com/HU0w0cHYxt
— Carlsberg UK (@CarlsbergUK) April 29, 2015
The ASA (advertising standards authority) have received complaints and will look into it. The campaign has run its course and the posters are being replaced by new adverts. The most the ASA can ever do is say" that ad can not run again in its current form" which an ad tends not to do anyway once it has finished its run.
I'll also note that the retweeted DOVE ad/tweet is in that Telegraph article.
The ASA (advertising standards authority) have received complaints and will look into it. The campaign has run its course and the posters are being replaced by new adverts. The most the ASA can ever do is say" that ad can not run again in its current form" which an ad tends not to do anyway once it has finished its run.
This is quite seedy. Wrap it up in a colorful bow, astroturf your way around the world to make non-payment the norm, then sit back and collect the profits. Cute.
I would not be surprised if this article is met with the usual protesters we tend to see every time the news reports that the EU wants to break up the Google monopoly. Thousands of sarcastic tweets about EU "soon begging for Google to come back", beccause if the search engine doesn't list papers etc they won't be found, seemingly oblivious to that being the actual problem. The short sighted view is eating into our future. Also, it's rather impressive how the anti-monopoly DOJ consent decree is being used here. The gall.
David, you're on point in your recent Protein World article when you say that Brand Managers are petrified of alienating or upsetting their audience. Bud Light wants to be the best selling light beer in America, it wants everyone to like them. They need to add soft padding to everything they say, so as to not offend. It's not the 90s we won't see the Swedish Bikini team again. So of course they apologized.
Even Congresswoman Nita Lowey a Senior Democrat on House Appropriations Committee got in on this twitter-outrage against Bud's 2 year old #upforwhatever campaign.
RT if you agree @budlight #UpForWhatever campaign should promote responsible - not reckless - drinking. #NoMeansNo pic.twitter.com/EFxwi2nZ4w
— Nita Lowey (@NitaLowey) April 28, 2015
Like Kidsleepy says, the grammar reads as YOU remove "no" from YOUR vocabulary. The Bud Light is not the official vessel for a Mickey placed there by another party, it's the buzz you take yourself. & then you're #upforwhatever, like skinny dipping in moonlight or something (p.s. don't drink and swim, kids).
Angel, your detailed description of a traumatic experience where you describe yourself as "semi-conscious" and then without memory at all of the evenings events, is only related to the Bud Light tagline if you were rapidly consuming alcohol which precedes an alcohol related blackout. This is the very reason there's a statement on all alcohol advertising to please "consume responsibly", because frankly, alcohol is dangerous.
The asshole dollar, HUUUGE market. (Paraphrasing, of course)
Sorry, I'll elaborate: While it's not par for the course to troll on twitter to extend a rather mediocre poster with the same headline we see on countless magazine covers every April, I think Protein World may have accidentally struck gold here. It may not have been their original plan at all, but they caught a whiff of a current trend, a mood among the consumers, and rode it, they refused to apologize (and instead antagonized) for their billboards, which frankly (as proven by David above) aren't all that different from other billboards currently running in the London underground. With the CEO and another higher up taking over the twitter account to shoot out smartarse replies, they bought themselves much earned media, which will continue long after this campaign has stopped.
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