I built this website. From scratch. Including the servers.
I'll take your comment as an anecdata example of a market truth: you can not expand the market by diluting the core.
Expanding the market is done by offering complementary products, services, extensions and specifically targeted similar products. For an easy example, see every single variant of Coca Cola where the product range has just been joined by splenda-sweetened "Coca Cola Free" - but the one time they changed the original the market freaked out.
Those mathematically-minded savants could be programs running along, which is why I think all of these poker ads constantly weight on the "human bluff" moments. This strategy seems off to me, as this is exactly the only thing online poker can not offer.
Hey Tom. Not sure where you're getting the idea that you should spell Adland in any other way than we do here, but I guess it's consistent with how you are reading what you want instead of the words that are there.
Intel is clearly promoting their anti-bullying project done together with Behance, as they state in their tweet. They also reply to a question about bullying, stating that they have asked Gawker to remove their logo as they don't have a partnership with them. Using someone elses trademark or logo in that manner is false advertising and breaks the law in every ad jurisdiction I've ever worked in, it's unprofessional, and frankly that you don't find this deception the bigger sin here is a little disturbing. It's like padding a resumé with outright lies when seeking work.
Advertisers seek partnerships with companies that reflect their own standards & appeal to their consumers. Adobe would for example do quite well partnering with Behance as they do, Adweek, or even with us, but partnering with Gawker can be detrimental to how their brand is perceived since it's essentially a gossip-network. It's Adobe choice where they place their ads and who they partner with, and not Gawkers. Gawker was caught "padding" their partnership page with other peoples logos. Now that Adobe are getting a lot of shit flung at them across the internet, simply for asking Gawker to stop lying about their non-existent partnership, Adobe has a good case to take to court.
@Eric - How sad. You'd think after 14 years they'd know me better.
...She's also failing to acknowledge that she's only talking about Sweden...
Sure, I only mention it it twice in my post and link to the entire background of the Pox-scandal, I guess I could have made that a lot clearer.
Not sure where you are getting that idea. I'm not saying that in my post.
The media-frenzy in this case echoes the media-frenzy in the Pox pornography saga. I point out that there was similarities in how people who had nothing to do with it (riding school instructor) lost business over things that could be read in the newspaper on a near daily basis. The silent giants Ubisoft, Bungie, Activision, EA will likely continue on unharmed as they have deep pockets, but small indie devs aren't being helped by a press that's bordering on panic which is telling the world in essence "games are bad and so is everyone who plays them". By only giving attention to the negative and never the positive, you shrink the market. Casuals don't enter and or leave, while hardcore stays the same. This doesn't open up for more women in gaming at all, if the market shrinks there's less jobs to be had in total.
FYI: I've phoned Mercedes PR representatives most of the day trying to bring some clarity to this Washington Post information, but have not gotten an official statement from anyone on it. I find it very odd that Mercedes told me one thing, and Washington Post something else just days later, and hope at least that much is clear in my text.
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