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Hi. It was submitted without comment by the agency, who a few days later asked us to remove it. When I requested to know why their response was: "For the moment we have been asked to raise the campaign of the digital channels. We would appreciate your support with this." They have yet to respond to my request for clarification.
Here is the 45 second edit of this advert: https://adland.tv/adnews/sas-what-scandinavian-nothing-45-second-edit-la...
Update: Norwegian airlines responded to the SAS ad with a simple one of their own: https://adland.tv/adnews/norwegian-responds-nothing-scandinavian-sas-com...
Words used in English today like "egg", knife" and even "brag" come from old Norse and the era of Viking raids, which left marks as far away as Canada. This is a good example of cross-pollination, but there are naturally thousands more, and more recent examples as well. Not sure why anyone would argue against the influence of Scandinavian culture on the world, especially not if you use Celcius to measure temperature.
Additional update, now there is a petition to rename SAS to "nothing airlines" https://www.change.org/p/scandinavian-airlines-scandinavian-airlines-sas...
Update, SAS has removed this commercial from their official Youtube channel after receiving more than 13000 downvotes. https://adland.tv/adnews/sas-remove-their-what-scandinavian-nothing-comm...
A couple of days after we posted this at the request of the submitter, they requested that we remove it. Since deleting the ads here dilutes the resource - https://adland.tv/content/deleting-ads-dilute-resource-we-are-trying-bui... - we asked why, thinking possibly that it may be a spec ad, perhaps? Like in cases we've seen before we prefer to point out if a campaign was spec - https://adland.tv/adnews/ford-berlusconi-hilton-schumacher-bound-gagged-... - because if it was, fact-checkers need to be able to fact check on that. This is a resource, not a PR-dump.
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