Heh.
A few moons after that I got an idea rejected by the group head at BBDO because the idea of interacting with the screen "had been done" and "you know it full well". I treid arguing that the ideas were different even though the media was the same, just like we can't say "posters have been done", one shouldn't reject an "interacting with the advert" idea on the basis that British Airways and Folkoperan (two rather different ideas) have been done first. I lost the argument. Somewhere I felt like a hack for even suggesting the idea. ,)