"the more creative a person is, the more sexual partners they are likely to have" - it's only because we're creative enough to come up with better pickup lines.

Wilson Key was a crackpot! ;)

Get with the times, these days it's all about Joseph Turow and stealthy virals. haha!
ps -
Subliminal Advertising? from Adcult USA and Ogilvy on Advertising

Vicary's lucrative franchise for selling American's paranoia back to them was picked up by a Canadian sociologist, Wilson Bryan Key. What separates Key from Vicary is that Key, a one-time professor, is sincere. He looks at ads and sees fuck written all over crackers, vaginas on the forearms of little children, and penises in the pictures of ice cubes. He really be lives that every day we are bombarded with a flood of images ( not just words, as Vicary believed ) to make us drink, smoke, and party in ways we never would normally.
Starting with Subliminal seduction in the 1970's, Key has churned out five books, all with the same thesis; advertising agencies secretly embed "sublime" in images in such a way as to make us so insecure that we will buy the product to find surcease. How do you spell relief? According to Key: p-u-r-c-h-a-s-e. I don't want to belabor his argument, but suffice it to say that any object longer than it is wide is a penis. Everything else is a vagina. Although Key has lost his tenure at a Canadian university, in part of his scholarly craziness, it makes no difference. He has earned more than Vicary plying his trade.