I built this website. From scratch. Including the servers.
hahahaha, over at Snarkhunting GaryVision suggests that they got the name from this intersection near the GAP headquarters. I think Gary is right.
Hear hear.
I don't understand this fear of fragmentation. I long for the day when I don't get stupid media in my briefs such as "Target: Sk8-kids Media: Double Page Spread in Conservative newspaper". I've seriously gotten briefs that read like that. I spent lots of time figuring out where the target was so I could reach them there as part of the creative process, media-buy should be part of it, and media buyer should be a creative job. Now, there's less wheelin' and dealin' for discount prices when bulk-buying but nobody wanted those four o'clock in the morning cable-channel spot-slots anyway. Media is not a bulk commodity, for great campaigns it never was, perhaps this 'fragmentation' will finally make people realize this. Media buying shouldn't be willy nilly, but well thought out as part of the entire creative strategy.
Ah yes, brilliant - that looks like it's the place. CreativeIreland, ta! creaghfish says;
As one of the team responsible I feel oblidged to defend the 'originality' of the idea.
The brief: Talk directly to young music lovers who have a wide taste in music about the Summer of
music sponsored by Heineken.
Our answer: People who are into cars - petrol heads. People who are into music - speaker heads.
It was an honest attempt at originality (we still think it is) although it's now been shown to have existed in a different context at a different time.
We were unaware of the existence of 'speakerboy' at the concept origination stage, so believe us when we say that it is an unfortunate coincidence rather than a blatant rip-off.
Plywood, quoting some of an article is fine. Linking to an article is great as well. Copy and pasting the whole article from the Globe and Mail isn't kosher at all, so I had to edit away much of that. Sorry mate, ta. If anyone else wants to read it again, it is this article at the globe and mail. There ya go.
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