Interestingly enough, it seems that one of the targets for this campaigns attack has joined the discussion (and I say "seemed" as anyone can comment, there are no logins, and everyone in the world knows how to lie, so it could very well be someone else using her name) on Resumés website where she states (rough translations mine):

First Sara Damber (the project leader/AE) joins in and clarifies that people on the advisory board obviously didn't have anything to do with actually creating (and selecting the messages) in each ad.

Seconds later Charlotta Gustafsson, Editor of the teen magazine Vecko-Revyn joins in with a catty: "Then Sara won't mind if I tell my version of how this fluffy/dizzy project went about, and how much money the taxpayers have wasted on it. Instead of discussing relevant questions like I wanted to get more attention to, like why do we allow MTV to show advertising for alcohol or why fashion-companies insist on sending out clothes in tiny sizes to magazines with a long press-time, which makes it impossible to photograph them on normal-sized women. And yes it's true that Vecko-Revyn has never had a large cosmetic-surgery guide, on the other hand we did create an issue last summer which was called "Body & weight" where we had a cosmetic surgery guide where we described the risks with cosmetic surgery. BTW over 67% of our readers are 20 years old or older, and naturally Sarah Dambert knows this, but then the ads wouldn't
have been so much fun, right?

Several other people commenting jump into this and seem to get hung up on the "normal-size" part so at least two people ask: Why don't you refuse the small clothing and send them back? ....probably in a way to point out to Charlotte that she's pushing the blame away from herself, which ironically is exactly what the advertising campaign is saying. "Charlotte" comes back again and responds "we did try and boycott together with other magazines two years ago, how many do you think joined?" - again deflecting all responsibility away from her (at least she's consistent)

and:

Nicely creepy bunch of register to vote ads these. Good job spoofing real ads LaChapelle.

Hahaha.. Bullseye!