">BrandRepublic Digital Bulletin

Writing in The Mail on Sunday, Liz Longhurst, whose daughter Jane was
murdered by a man obsessed with necrophilia, said that the ad campaign
should be banned for linking sexual titillation with violence.

Macpherson has defended the ad campaign as being "beautifully haunting and
ambiguous", but Longhurst has hit out.

In The Mail on Sunday, she writes: "Without the sales pitch, what is there
in Elle Macpherson's campaign but the picture of a faceless woman,
clutching a knife, in titillating underwear. How easily could that become
a distorted fantasy for some."

There are guidelines saying that banks should not do business with
websites dealing with sexual violence, but Longhurst says they have no
teeth.

"In shock value, not 'beautiful ambiguity', there is money to be made.
Advertisers are well aware of that. They see these images and the
publicity they generate as simply good business," she wrote in the MoS.

Whitespace are currently discussing the Forbes-adlinks, concentrating on the look and feel of the execution of it here Ad Links In Content.

That's my bet, based on the Capitol "B" in "Brody" and the shape of the cap-R. All font-nerds. take the Helvetica or Arial? test. ;)