I built this website. From scratch. Including the servers.
This bright color execution actually reminds me of St Ivel spread campaign in the 1980s which was all about that color.
That would be an easy agency to PR, you'd literally be in the press constantly for simple things like using a bikini clad model in a billboard. Actually, hell, let me be your head of PR, I'd be trolling the hell out of specific forums online oh good lord please please please hire me I could start these snowball outrage lavines like nobody else.
* seriously, I'm available.
This reminds of the KFC Cricket Survival Guide ad which was pulled in Australia after complaints from a vocal majority in The United states for being racist. Same with when the United Kingdom for for Snickers and the United Kingdom ad for Heinz were both banned for "homophobia" after complaints from the United states.
At some point brands need to ask themselves : is this the target market complaining? They should also seriously reconsider posting anything on Twitter.
I'll also point out, in case I hadn't made it obvious already, that the pushback on Brooke and this ad comes from women. Unsurprising to me, but some may not have noticed this pattern before.
The fact that Brooke is getting this kind of crap is annoying me tremendously. How frustrating it must be for a mom to go from beaming pride for her kids (as I'm sure she had when this campaign was executed and realised) to having to defend that siblings cling to each other in a photograph to strangers on Twitter. And then getting these responses:
Is it easier for you to tweet context to all offended by the optics here, @Iam_BrookeSmith,or for @GapKids to exercise cultural sensitivity?
— stacia l. brown (@slb79) April 3, 2016
@rebel19 @GapKids I know my daughter is black. Why should she have to represent anyone other than herself?
— Brooke Smith (@Iam_BrookeSmith) April 7, 2016
Oh, and lets not forget the second guessing, about everything.....
@adland Bigger ?: Y did @GapKids Marketing add Lucy, this sib, to the ad when she wasn't a performing member of circus like other girls?
— Latino Ad Inclusion (@IncludeLatinos) April 7, 2016
I won't be responding to any of this on Twitter.
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