I built this website. From scratch. Including the servers.
There is a big trend in hands and bars these days, probably due to the political climate, but everybody is doing it. Couple that with gutter drains and the all hail "new" media spaces, and you were bound to have this happen. Sorta like leggings had to happen in the 80's and be revived again now.
Kidding aside, I'd much like to know how these twins came about. The same idea can happen but this is downright spooky.
I'm the one saying "May he who never tried to stick a regurgitated Larson idea in the pitch pile cast the first stone." - I'm not commenting at all on the Cannes winner.
You are the one bringing up old ads, to which I added the bit of knowledge I had about said ad, that they actually credited their inspiration. In other words, my comment was a comment to add info to your comment. Please leave it at that.
Pabst are lucky to have their market tell them how they want their beer - cool and cult. Now Pabst, gaining fame for being unfamous, needs to hone this carefully with a proper strategy that plays on their Cult status - as you point out, making it into the Times is announcing the end of their "no publicity" reign.
If they play their cards right, stay humble with any advertising/publicity or other form of marketing and speak only in the areas where their already Cult-consumers are, they may just be able to pull this off.
I too loved Pabst when I was in College, 2 dollars for a six-pack in my day!
I've been wearing a pabst blue ribbon bowling shirt since I bought it in 1989, as often as possible. I think they should pay me for elevating their brand to hipsetrness. ;)
for the humor-impaired, I'm kidding about the payment thing. The shirt bit is true though. (can ya tell I'm getting strange emails lately?)
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