> about the industry

Absolutely. The ad industry, shady as it may seem to some has been good at self-regulating poor practices in the past, but seems to have totally dropped the ball on email marketing (see Spam) and banner ad networks, partly due to the global connectivity of it all. The global industry needs to have an honest sit-down now that the ad-blockers seem to have gained the upper hand. This is an arms race between consumers and advertisers, and the kid caught in the middle is the publisher/content creator. We have devalued content to the point of it being worth zero to the creator, but millions to the person with the right database. This should certainly be discussed a lot more and I'm relieved that it finally is. Thanks for your piece and commenting here, Marco.