UTF - Harisu - (2004) :30 (Korea)

Korean transgender singer Harisu stars in this ad for menstrual pads, as previously reported here and seen in Chosun.com.

"Foxy Lady" Harisu will be the first transgender individual to appear in an advertisement for menstrual pads.
From the middle of next month, Harisu will be appearing as a model in television and magazine ads for imported "UFT" sanitary napkins.
She'll get a guaranteed W100 million an ad for three months. The selection of Harisu, a transsexual, as the model for menstrual pads is setting the advertising world on fire.
Up till now, male stars like Go Su and Gam U-seong have appeared in sanitary napkin ads, but never has a transgender individual appeared in an ad for such a feminine product. The Taiwanese firm UFT really tried hard to cast Harisu in its ads. In fact, when the singer first learned what the company wanted her to market, she was quite hesitant to agree to the project.
UFT, however, explained that the sanitary pads are a cutting-edge product that not only gives women that spring-fresh feeling, but also prevents menstrual cramps. Hearing this, the singer eventually accepted the offer.

Client: UTF