Here's a fashion film for Vogue, directed by Iconoclast’s Gustav Johansson and staring Fifty Shades of Grey actress Dakota Johnson. Fun, and playful while at the same time, trying to be deep in its exploration of meaningful things, in this case time. It's kind of like that movie Lost in Translation which is to say it's trying to be deep but it's actually that special kind of shallow only the very rich can exude. Unlike Lost In Translation though, the clothes are better. And this short piece is in on the joke and doesn't take itself so seriously. As far as fashion films go, this one's quite a treat.
Client: Vogue
Production Company: Iconoclast
Director: Gustav Johansson.
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