Volvo turned other cars' wasted energy into energy the Volvo XC90 could use. In other words, the car is charged by other cars. This is also the first luxury hybrid to be powered by gas, electric, and other cars. And then they got cheeky and thanked the competition for the power. Great freaking idea. This should come standard on all cars from now on.
Advertiser: Volvo
Agency: Grey New York
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt O’Rourke
Group Creative Directors: João Coutinho, Marco Pupo
ACD/Art Director: Rodrigo Burdman
CD/Copywriter: Natalie Rose
Copywriter: Jason Goldshteyn
Agency Producer: Stephen Samelko
Agency Music Producer: Ben Dorenfeld
Production Company: 1stAveMachine
Director: Bob Partington, Jordan Fein, Hunter Baker
DP: Hunter Baker
Post Production: 1stAveMachine
Editor: Colin Laughlin
Sound Mix: Gramercy Post
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