Ad agency: J. Walter Thompson
Director: Erich Joiner
Production company: Tool of North America
AGENCY: J. Walter Thompson
EXECUTIVE CREATIVE DIRECTOR: Tom Cordner
CREATIVE DIRECTORS: Dan Cerullo, Steve Landrum, Bruce Logan, Brad Phillips
WRITERS: Joe Fago, Patty Gray
ART DIRECTORS: Brian Gorman, Larry Hyde
DIRECTOR OF BROADCAST PRODUCTION: Carole Gall
SENIOR PRODUCER: Tom Robertson
PRODUCTION COMPANY: Tool of North America, Inc.
DIRECTOR: Erich Joiner
DIRECTOR OF PHOTOGRAPHY: Mark Plummer
EXECUTIVE PRODUCER (TOOL): Jennifer Siegel
HEAD OF PRODUCTION: Amy DeLossa
LINE PRODUCER: Joby Ochsner
PRODUCTION DESIGNER: Samantha Gore
TELECINE/FINISHING COMPANY: Postique
COLORIST: John Cathel
ONLINE EDITOR: Jeff Fleck
EDITORIAL COMPANY: Griot Editorial
EDITOR: Dave Mariani
PRODUCER: Sasha Grubor
SOUND DESIGN/FINAL MIX COMPANY: Gold Music
SOUND DESIGNER/MIXER: Bryan Gold
V.O.: Jim Meskimen