I dig both, but I'm going with ESPN for two reasons - 1) They worked in the line "We love the camaraderie it engenders." without winking or nudging, and 2) I'm a guy, dammit, and Sandi can break through the fourth wall with me any time she likes.
Outback Steakhouse also has one, as does MetLife. Who else?
(Those little jobbers the car dealers use don't count.)
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