The soundtrack was created by Tuesday Collective, sound design.

Indeed.

From USA Today 2/3/2006

The Super Bowl is the wrong place to show cultural insensitivity. That's what critics accused the now-defunct shoe retailer Just for Feet of doing in 1999, with an ad that showed white hunters tracking down a barefoot black African runner and forcing him into Nikes.

The ad took such grief that Just For Feet briefly sued its ad agency, Saatchi & Saatchi, for $10 million, but eventually dropped the lawsuit.

from Just For Feet: The rise and fall of a superstar april 2 2000

Management must not ignore the basic principle that growth should not be more rapid than the organization's ability to manage it.

Just For Feet's expansion contributed, at least in part, to its huge debt and out-of-control inventory.

When it filed for Chapter 11 bankruptcy in November 1999, it had just missed an interest payment of $12 million on $200 million in debt.

In addition, it owed two of its major suppliers -- Nike and Reebok -- more than $19 million.

Growth creates its own problems, and once the growth wheel is put in motion, it recycles itself to even more problems.

Sometimes we believe that "growth is the solution to the problems of growth."

Thus, we labor under the naive belief that we only need to get to the next stage of growth to solve the organization's present problems.

As Just For Feet discovered, each new stage of growth brings its own set of problems, some of which may prove unsolvable.

Implication: Don't grow just for the sake of growing; grow for the sake of making money for your shareholders.