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That slow pullout is perfection. I'm so annoyed to see it now, because I have pitched tons of slow pullouts for the comedic effect, and have had people screw it up because they just didn't understand how great a slow pull-out can be.
And yes, I'm still talking about ads. Hush.
You can't. Neogama/BBH spliced all of these images together. I guess you could ask them if they are reselling their creative work, but that's very unlikely.
You could execute the same concept by finding images at a stock photo place and splicing them together in the same manner. There's lots of stock photo options available online, that would require some time in searching for the images and the skills of putting them together.
Yeah, my mom is a travel agent for guilt trips too. *wink* Heyooo!
But seriously, generations before us fought to get the rights to vote (not to work, women always worked, often unpaid). A much better show of power for women by women would be to make sure 100% of women eligible to vote, voted.
In the USA only 65.7% of eligible female voters voted in the 2008 election. Sad.
Never mind that the woman bought baby plates for the kitchen as a loud announcement that "we have kitchen stuff" as they go through the brief, I feel they lost what is the actual USP here. It's only the lady at the end who reinforces it. "You spend so little and you get so much" I get it, it's an online dollar-store. It's cheap! And that's what should have been more prominent in the ad. Oh, she bought so much because it was cheap? Sure, I get it, not really groundbreaking thinking in an ad, as you say.
It really is a shame because the startups should have bigger potential in their creative executions. Their startup ideas are creative, right?
It really is cheap by the way, I just checked the site out hollar.com and found bluetooth wireless speakers for $2. But then... the shipping will be more unless she buys for over $25. No wonder she bought a box full of junk. The ad is as cheap as the Hollar store stock.
Lets brush aside the fact that this idea looks like it was shaken up through the magic 8-ball sites the Grand Prix Generator or the Cannes-O-matic, that it's an award-bait app based the current zeitgeist, much like the that migrant spotting app was last year.
So, I did go to download the app to see how it worked. On Android it has issues. After it forces me to create an account connected to either my Google or my Facebook, it wants me to "tap on the screen and repeat this phrase three times," but it never shows me the phrase to repeat. Unless they mean the "..this phrase..." bit.
Oh, and when I create an account I can select whether I am male or female, which is information it could have gathered from Facebook or Google - and information anyone can lie on. The app wants to be allowed to record and save conversations, and when denying that but allowing access to microphone so it may hear conversations, it will not work. Naturally they promise they won't save the recordings, but since I don't trust people or some apps I just deleted it.
I'd test the app out when having a conversation with a ten year old kid, because holy hell do kids interrupt. Is that kidsteruption?
As usual it's something that looks at the issue backwards. The issue isn't that people with inflated egos (Kanye) interrupt, the issue is that women, in general, are socialised not to.
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