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Read more at News.com.au Dial-a-Swede tourism campaign trolled
This bright color execution actually reminds me of St Ivel spread campaign in the 1980s which was all about that color.
That would be an easy agency to PR, you'd literally be in the press constantly for simple things like using a bikini clad model in a billboard. Actually, hell, let me be your head of PR, I'd be trolling the hell out of specific forums online oh good lord please please please hire me I could start these snowball outrage lavines like nobody else.
* seriously, I'm available.
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