I built this website. From scratch. Including the servers.
I think both this ad, and the one from 2012 with Sasha Grey is too clever by half and ends up insulting women despite of itself, since they're cynically going for the "viral point" of porn stars and transexual models. Also, it's tonedeaf when Amazon Eve talks about "women have more clothes to choose from", claiming women have more choices. Clothes, we can choose clothes. That should have ended up on the cutting room floor.
Chocolate is not sex, and neither is chocolate ice cream, but we've been selling chocolate with sex-innuendo and virile men since forever. ;)
> about the industry
Absolutely. The ad industry, shady as it may seem to some has been good at self-regulating poor practices in the past, but seems to have totally dropped the ball on email marketing (see Spam) and banner ad networks, partly due to the global connectivity of it all. The global industry needs to have an honest sit-down now that the ad-blockers seem to have gained the upper hand. This is an arms race between consumers and advertisers, and the kid caught in the middle is the publisher/content creator. We have devalued content to the point of it being worth zero to the creator, but millions to the person with the right database. This should certainly be discussed a lot more and I'm relieved that it finally is. Thanks for your piece and commenting here, Marco.
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