While the photography is nice, even though reminiscent of clothing, cosmetic, sun glass advertising imagery over the past numer of years, therefore, certainly not stylistically ownable. It falls into the generic category.

Strike one.

The concept is less that smart, based on this creative, there is no reason for a consumer to have this hotel as a destination. There isn't an ownable consumer benefit—I'm sure there are many hotels within Las Vegas that are as "nice" if not nicer for the same money.

Strike two.

"Word play headlines that pay homage... quack, quack, quack", the agency and client are talking to themselves—not the consumer. What else is new?

Strike three.