I agree. the original campaign, 'Real American Heroes' was brilliant. Whoever came up with that really gets all the credit. But otherwise it's kind of like writing an Economist or Absolut or Time ad. The formula is there, and if you're even half a talented writer, you'd better be able to nail it.
That said, they are still funny, and the new writers did a great job of carrying the torch. But there is one glaring difference between the original campaign and this one that I wonder if anyone else picked up on...that is, the original ads actually 'celebrated' people (albeit in a sarcastic way). Like 'Mr. Footlong Hotdog Inventor.' That was clever, goofy, tongue-in-cheek. The campaign now is just about cheap insults--'Mr. Bad Tupee wearer.' They just sound mean for insult-humor-sake, as if it it were written by an angry frat boy. Now, I'm left with not quite the same feeling I got from the first round of ads and I wonder if it's actually better, or worse. What do you think?
We don't need more award shows. And the ones we do have should just be improved.
Commarts, D&AD, One Show, NY Art Directors Club, Andys, Clios, and (Sometimes, and only for Film+Titanium) Cannes are the only ones you can expect to be worth it-- and in that order. These are the shows that hold higher standards and (usually) reward real ideas.
Every other award, imo, is redundant, a pointless waste of cash, and rather worthless (except perhaps, for exposure).
But it seems to me he's looking to make some money off all the deziens of print-scammers from farflung lands who get off on getting their work printed in a glossy.
Smart cookie. You can always make money off egos.
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