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Narrated by Tommy Cooper, this awesome stop-frame animation advert was loved both by the ad industry as well as the public. It perfectly summed up why Legos are fun, while being fun.
In the advert, Lego bricks are transformed into a series of monsters and missile-eating machines.
A resourceful mouse becomes a dog, a fire engine and a kipper when confronted by such adversaries as a fire-breathing dragon, a submarine and an elephant. Directed by Ken Turner and created by TBWA. This ad ran for several years, probably until 1983, with first air date in October 1980.
Director: Ken Turner
Writer: Mike Cozens
Art Director: Graham Watson
Director of Photography: Tom Harrison
Producer: David Mitten
Editor: Patrick Udale
Production: Clearwater Films
Ad agency: TBWA, London