After 16 years, Barbara Windsor’s Giggle is Back

Barbara Windsor is crowned ‘Queen of Bingo’ in Jackpotjoy’s new multi million pound advertising campaign

On Friday 10th September at 8.40pm Barbara Windsor will leave the BBC after her 16 year reign as the ‘Queen of Walford’ only to re-emerge five minutes later on ITV1 as the ‘Queen of Bingo’ in a multi-million pound campaign for Jackpotjoy - Britain’s favourite online bingo site.

Barbara’s first starring role in a TV ad will delight fans as it marks the comeback of her trademark ‘Carry On’ giggle - kept out of the limelight for 16 years. In a glittering career that has spanned theatre, TV and films, such as Tim Burton’s recent adaptation of Alice in Wonderland, Barbara’s role in the new advertising campaign sees her return to the music hall environment where she started treading the boards – but this time as a queen.

As playing online bingo has become a major form of entertainment, leading advertising agency (Beta) chose to set the ad in a music hall – Britain’s traditional home of fun and frivolity. Decked out like the ultimate bingo palace, the music hall brings to life the drama, excitement and friendly banter that players enjoy on

The ad introduces the ‘Queen of Bingo’s’ faithful courtier ‘Jack’ and glamorous bringer of luck ‘Joy’, as well as starring real life members of enjoying a live experience of the site’s laughs, thrills and wins. Barbara is given a right royal welcome as she greets her loyal subjects in flamboyant full royal regalia specially designed by Vin Burnham who has created show stopping outfits for Lady GaGa.

Barbara Windsor comments: “I was thrilled to be given the role of the ‘Queen of Bingo’ for EastEnders marks the end of one of the happiest chapters of my life but I’m really excited about the future – the giggle is back for good. Long live the ‘Queen of Bingo’!” The new advert will premiere on ITV1 and satellite channels from 8.40pm on Friday 10th September.

Jackpotjoy is one of the UK's most popular online Instant Win and Bingo entertainment brands. There are over 60 exciting games to choose from, ranging from Bingo to Casino and thrilling slots. Jackpotjoy is fully licensed and registered in Gibraltar and has offices in London and Stoke-on-Trent.

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