Fifty Cent can't hold a candle to Ninety-Nine Cent.
The idea is simple - Ninety-nine saves so much cash by eating the BK 99-cent menu, he can afford all the bling he needs.
John Leguizamo directed and stars as Ninety-Nine.
Client: Burger King
Director: John Leguizamo
Ad agency: Crispin Porter + Bogusky / Miami
Copywriter: Ronny Northrop
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