The Media Guardian reports that the Mr. Kipling Christmas ad campaign, which shows a woman giving birth to a baby girl during a nativity play, has received over 100 complaints in the UK.
The TV commercial, created by Saatchi & Saatchi, has been branded "blasphemous" and "offensive" by viewers.
The advert opens with a shot of a screaming woman named Mary apparently about to give birth. When the camera pans out it becomes apparent she is acting in a badly acted nativity play.
One of the people watching the play asks: "Has Mr Kipling ever directed a nativity play before?" A vicar replies: "No, but he does make exceedingly good cakes." At the end of the ad, over a picture of the Mr Kipling cakes, a voiceover cries: "It's a girl!"
A total of 120 viewers have so far complained to the Independent Television Commission, which is investigating their comments.
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Has no one a sense of humor anymore? Does no one have anything better to do than parent by protest?
Old ground I know...
It may not be the most tasteful thing but it's a helluva twist and will keep me breaking out in laughter throughout the day.
I think it would've been a good concept for a Boys or Girls Club sort of thing recruitment drive, too (desperately need volunteers)... I've got concept envy.
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PermalinkYeah I know, it comes across as an extremely light-hearted dig. Chistian PR is doing itself a disservice by not 'turning the other cheek' and having a chuckle with the heathens.
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PermalinkAmen!
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