The next portfolio student who shows me their book filled with candy, beer, and PSA's I will show the this ad. becuase this ad for Caterpillar who make heavy machinery, equipment for work and power generators among other things, shows you there's no such thing as a "boring," product. For this film, they went to China, to the very remote Yuhu Village, where they were holding their yearly lantern festival. Cat provided the power, and boy was it beautiful.
Client: Caterpillar - Diane Lantz-Rickard, J. Archie Lyons, Deanna Dean
Creative Director, Global Brand Marketing: J. Archie Lyons
Producer: Jim Kelton
EYEPATCH PRODUCTION
Director: Brandon LaGanke
Executive Producer:Joanne Golden
Line Producer: Daniel Lubell
DP: Paul McCarthy
EYEPATCH POST-PRODUCTION
EyePatch Executive Producer: Jay Cagide
Post Producer: Laura Shackelford
Editor: Drew Palazzo
Sound Engineer: Ken Meyer
Music Supervisor: Chris Mazur
Color/On-Line: Method/Co3
Assistant Editors: Wes Latta, Andrea Podaski
Agency: OGILVY
Group Creative Directors: Chris Curry, Jerry Dugan
Creative: Emily Clark, Gavin Breyer, David Marino, Todd Goodale
Chief Creative Officers: Steve Simpson, Chris Garbutt
Account: Kurt Lundberg, Kate Prescott, Bret Emerson
Planning: Bryan Smith, Liz Sparkman
Chief Production Officer: Matt Bonin
Producer: Damon Webster