The Media Guardian reports on Coca Cola's latest push for their Coke Side of Life campaign which began a few months ago. The new ad is expected to be rolled in in around 199 markets.
Moseley (executive creative director at Wieden & Kennedy Amsterdam) said that the "world inside a Coke machine" idea had the ability to cross any culture or language. He said the agency had looked at films with universal appeal, such as Shrek, adding that Coke needed to think like Disney.
Super adgrunts check out the new spot "Happiness Factory":
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
I heard some rumour that the spot came from some tiny Spanish shop but Coke "relieved" them of the idea and had W&K execute it much to the unhappiness of the tiny Spanish shop. I could be totally wrong, but does this ring any bells for anyone?
- reply
Permalink