McCann-Erickson, Madrid has done quite the homage to the baby boom generation, remaking the eighties sound and style to exclaim "CHAVAL" (young man? Lad?) in a generation X Coke anthem. The finale is pure gold.
Ad agency: McCann-Erickson, Madrid
Leandro Raposo, Executive Creative Director
Pablo Striker, Executive Creative Director
Pablo Colonesse, Executive Creative Director
Mónica Moro, Executive Creative Director
Raquel Mart"nez, Creative Director/ art director
Mónica Moro, Copywriter
Luis Felipe Moreno, Agency Executive Producer
Director: Doble Nelson
Production Company: Toma 78 / Lee Films , Spain
Agency Producer: Mart"n Beilin
Producers: Barbara Muschietti and Ivan Fernandez
DoP: Angel Iguacel
Post Production: Infinia/Miop"a
Music: Piccolini
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Yeah! It does sound like Gold!
- reply
PermalinkThey got me.
- reply
PermalinkThe sendup of the eighties videos and music is perfect. :) I do wonder what chavas really means? Lad? Young man? Any spanish speakers able to help me out here?
- reply
PermalinkI love the bar suddenly turning into a Wham concert. Gold indeed.
- reply
PermalinkI love the sentiment... I'm thinking they couldn't do this convincingly in the US because our "Pepsi Generation" couldn't fit back into those skinny jeans.
- reply
Permalink