New winterfresh campaign

It's viral, integrated, but most importantly, it just might make you laugh. Check out coolbreathpower.com, the TV spots are on it too. And a song and other enjoyable things. We are in the process of adding more cool stuff. The work was created by Energy BBDO.

Jose Luis Martinez, art director Alexandra Tyler, writer Jake Hawley, graphic designer Sean Donohue/Jason Zada, creative directors Bobby Pawar/Miles Turpin, group creative directors Marty Orzio, chief creative officer Nick Mitrousis, technical lead Karl Ackerman, illustrator Lisi Howell, production artist Kat Hunter, producer Justin Acuff/Sadie Weyher, project managers Energy BBDO/EVB, project design and development Wrigley Winterfresh, client