Agency: Wieden + Kennedy, Amsterdam
Creative Directors: Mark Hunter & Alvaro Sotomayor
Art Director: Paulo Martins
Copywriter: Oliver Frank
Group Account Director: Patricia Cerda
Account Manager: Colin Leary
Producers: Elissa Singstock & Veronika Kaufmann
Assistant Producer: Orlando Wood
Media: Paul Mukherjee
Planner: Dave Cobban
Executive Creative Directors: Al Moseley & John Norman
Executive Producer: Elissa Singstock
Production company: Park Pictures
Director: Joaquin Baca-Asay
Producer: Lalou Dammond
Editor: Adam Pertofsky / ROCK PAPER SCISSORS
Talent / Athletes: Talent: Alfonso Marin Moyano, Marcel Zemora Perez, Jesus Fernandez Gordillo,
Athletes: Bernard Lagat, Hicham El Guerrouj, Rui Silva, Ronaldinho, Rafael Nadal, Ronaldo, Lance Armstrong, Pau Gasol, Paula Radcliffe, LeBron James, Rene Haselbacher, Gail Devers, Jose Roura, Maria Sharapova, Victor Valdes, Bob Kempainen, Mark Spooner, Erin Dixon, Kelly Baglot
Post-Production company: The Whitehouse, London; The Mill, London
Audio Post-Prod. company: Grand Central Studios, London
Music : "Hurt", performed by Johnny Cash
Publishing & Recording: Leaving Hope Music, Inc. & Universal Records
Media agency: MindShare
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