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Mountain Dew - Green Label Art (2008) :30 (USA)

Agency : BBDO New York

As seen on youtube, facebook, myspace and practically everywhere else.

Bill Bruce (Executive Creative Director)
David Lubars (Executive Creative Director)
Peter Kain (Creative Director)
Gianfranco Arena (Creative Director)
Jason Hirsch (Art Director)
Tommy Troncoso (Copywriter)
Grant Gill (Agency Producer)
Director : Matt Aselton

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Anonymous Adgrunt's picture
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Imanaddy's picture

Nice, and strange.

Dabitch's picture

Meh. Do Not Want.

kurtberengeiger's picture

Didn't Coke do a similar bottle-art campaign in 2006?

adlib's picture

I'm sure they did, I just can't recall it it right now. Either way the strategy feels like old sold out cheese.