New Diamond Shreddies Cereal

This had me fooled for a second. It is a subtle joke.

New Diamond Shreddies Cereal

London, Ontario, Canada

AnonymousCoward's picture
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adlib's picture

Made with real diamonds. Mmmm.

Dabitch's picture

HA HA HA HA.. That's actually a great ad.

RLDavies's picture

REALLY crunchy... but hard on the teeth.

Allan1's picture

Well, if the diamonds are fine ground themselves, they make an excellent polisher.

Crunchy, but look at that SHINE!

Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).size>
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."size>

TDD's picture

I just discovered more on this:

Diamond Shreddies cereal.

Think that we can't make 100% whole grain wheat Shreddies cereal even better?

Well, we just did!

Introducing new Diamond Shreddies cereal.

Recent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. One taste and you'll wonder how you've been so square for so long. Welcome to the 45th degree. Welcome to Diamond Shreddies country

"Happiness is overrated."

Wendall's picture

I feel slow, I don't get it.

Dabitch's picture

They've always been square. Hold a square at an angle (45 degrees in fact) and TA-DAH, Diamond Shreddies! Nothing has changed.

Wendall's picture

Ah, now I get it! I guess I was looking into it too much.

TDD's picture

They now have added to the billboard to explain it. Wendall, you probably aren't alone. ;-)

Dabitch's picture

Aw poo. I thought they should smile and carry on. It was funny!

adlib's picture

Yeah, that was the funny part, that people didn't always get it. I like feeling smug.

RLDavies's picture

It took me an embarrassingly long time to get it, but you're right, that's half the fun.

TDD's picture

Well, maybe they didn't 'explain it'. :)

I'll snap a shot of the new billboard and post it. Or you can view the commercials (I don't watch TV, but I presume those are running on TV) The billboard is exactly like the board in the commercials (The one the guy uncovers) excepts it has "(boring) " under the word "Old" and "(Exciting)" under the word "New". Link to videos

[ ]

Old New
(Boring) (Exciting)

Dabitch's picture

Fake focus group. Or rather real. Or we're just mocking people in general here.

TDD's picture

This is what I was able to dig up:

The focus groups are partly real. The people participating are not actors, and their reactions are not scripted; however, the 'researcher' is Kerry Griffin, a Toronto based improv. comedian.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

RLDavies's picture

The TV commercial seems a bit heavy-handed, but I still get a chuckle out of the idea.

In the UK, our Shreddies are hand-knitted, you know: Knitted by Nanas

TDD's picture

I find the commercials very funny. Maybe it's a Canadian humour thing. ;-)

horizon's picture

t did take me a while to get it too. Even for us who are supposed to be ad saavy took a while to get it... wonder how many people out there actually understand the billboard!

meketrefe's picture

this is probably the dumbest thing i have ever heard of

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