Consignit - Chalk Outlines - guerilla, Sweden

I see dead people - or at least their outlines - on my street in Malmö! Seriously, this is outside today.
It's a campaign from www.consignit.nu telling people "there are better ways" than jumping and going ker-splat on the sidewalk, instead one might use their services and find a new better job. (more inside)

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It's the ad agency Miami (in Gothenburg) that created the stencil-campaign which will run only today (since rain is coming) at strategic locations (like right outside my house - thanks guys) in Malmö, Sweden.

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"We want to attract attention and shine a light on Consignit as a rather different place to work. We think that there are better ways to get ahead than to "run people over". With us everyone participates and here your career is in yourself, and not within an organisation" says Charlotte Menzel, regional president at Consignit in Malmö.

Ad agency: Miami