TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.
Pedigree
TBWA\Chiat\Day
Creative Directors Margaret Keene and Chris Adams
Principal talent(s): a rhinoceros, an ostrich, a hog and a water buffalo, and no dogs.
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Here's an eerily similar award-winning ad campaign from 1995.
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PermalinkSo far the only spot that made me react (by laughing).
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Permalink(Could someone make those youtube videos a little smaller? Moom!?)
I wouldn't say eerily similar to that campaign, but it is the same idea just with a more expensive execution.
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PermalinkMade videos smaller - now he could even fit another in there. Eat your vegetables.
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PermalinkMom? I can't see any of the youtube videos that first guy mentions, please help. Also my shoe is untied.
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PermalinkAh, sorry. First commenter was linking International Kennel Club "Nag", "Fetch" and "Fish" over at youtube and those clips are gone. But the ads are still in adland's archive. I'm not sure but I think "Nag" won a Clio. You're grown enough to tie your own shoe, son.
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PermalinkHullo everyone. Mom here. I often get spam asking me to insert links into very very old posts such as this one. I never ever oblige and don't see why I should. Perhaps if I state this publically such spam will end. One may hope. See image.
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