Oh dear oh dear, now they're recycling their old superbowl ad crap ideas, this time with a combination of "senate hearing" and the "cliffhanger" of a woman almost ripping her shirt off. You must go online to see the rest of the ad because it's "Too hot for TV" but I promise you, it won't be breasts, and it won't be funny either. Unless you're the type that thought the beaver-gag was funny last year, in which case I feel sorry for you dear.
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Stupid? Yes.
Offensive? Yes.
Dumbing down to audience? Probably.
Lacking Creativity? Yes.
But I will say this about these ads and the strategy. The strategy seems to work. They are MEMORABLE!
If you ask me "Who is a domain name provider?" I will immediately think of the Go Daddy girl (the orginal) and then GoDaddy.com. And even though I find the ads offensive, if I was in the market for a web domain, I would go to GoDaddy, because I know the company.
So it works. Despite being offensive they work.
What do you think?
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PermalinkZyklon B is also really memorable, but it doesn't mean that I'll ever buy and use the stuff as insecticide.
Worst thread-Godwin, evah.
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PermalinkWhat do I think? I know. Negative recall has never sold me anything.
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PermalinkJust what I expected.
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Permalink@RyanDrumwright Everyone remembers the 1999 Just for feet "Kenyan runner" ad, it had tremendous recall and the company died because "it worked". Brand suicide is not something you should set out to do.
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PermalinkOMG, that jingle.
What BDA did this?
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