The purpose of this campaign is to rebrand San Diego as a creative city, particularly among independent film makers.
Made In San Diego is the brainchild of film maker William C. Wilson Jr.
The logo was designed in San Diego by Michael C. Burgess of BYRONIK.COM and is made available through the use of creative commons. Creative commons means that ANYONE can use it free of charge on their projects, blogs, Web pages, etc.
A Web series is being shot based around short films that were shot in San Diego using the Made in San Diego logo. Follow this space for further developments.
https://byronik.com/MISD.html
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And true to San Diego form (the most parsimonious city ever-- I live there, I know), the "brains" behind this were obviously too cheap to hire a designer to make the logo. Looks like shite. Bet you the photo wasn't licensed either.
Great idea, bad execution. Sigh.
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