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There's a spec ad running around the web right now, touting the clean emissions from the Audi A5 by demonstrating a mans failed suicide attempt. You must have seen it, even AgencySpy showed it off. Would be good for the spec director and/or creative team if the credits ran around the web with it.
However, the idea isn't all that new. Back in 2002 there was a spec ad touting the clean emissions from a Citroen, directed by the king of dark comedy Brian Baderman.